To provide a next level experience for Zipmex customers, the incubation team birthed the web3 portal: Z-Verse. A one-stop shop for all things web3, aka staking, NFTs, ticketing and more. My team and I were tasked with all things branding and social media to launch the product to the public. We wanted to create a look and feel that was approachable, fun, and vibrant to invite even the crypto newbies. I was also in charge of initial UI designs that further echoed the friendly feel by incorporating minimal, colorful elements throughout the interface.